Search Engine Optimization (SEO) is vital to today’s digital marketing industry. Hence, building your career as an SEO expert can be a unique and innovative idea.
It is the best place to explore your opportunities to grow local businesses and corporations with the help of advanced technology and recent trends.
If you are a tech lover and creative person, SEO can be a fascinating decision for your career path. I am Aorongojab Samrat, your SEO expert in Bangladesh here to help you to build your desired SEO career with my best resources.
How to Start an SEO Career
In this rapidly growing digital world, I have realized that the interest in adopting SEO as a career is increasing day by day. Now people are highly concerned about engaging themselves with technology. So, there are no other ways to increase business reach without practicing SEO.
However, here are the steps you have to go through to start your SEO career!
Gather Knowledge
For a fresh start, you need to gather knowledge of SEO basics like- on-page SEO, off-page SEO, link building, etc. There are many free and paid courses and YouTube tutorials are available where you can find help.
Practice More
Practice your SEO knowledge on your websites or blogs and provide volunteer service to your local business to SEO best practices. Thus you can make a fascinating SEO portfolio for further use.
Build Social Network
Furthermore, you need to build a strong social media network, because networking is the most important part of your SEO career. It will serve you as an effective backup in your online working field.
Have Certified
Finally, try to get certifications from reputed and trusted sources, follow the present trends, and stay connected with algorithm updates. Besides, read SEO journals and keep practicing your SEO learning.
SEO Career in Bangladesh
In Bangladesh, there is a huge opportunity to have a smooth career in SEO. Following the proper guidelines, you can establish yourself as an expert SEO specialist.
SEO Career Path
In Bangladesh’s digital marketing field, the SEO career path has both futuristic and successful aspects. Here I use some terms based on skill and experience.
- Entry-level (SEO intern): Your SEO career should be started as an SEO intern. SEO intern is an entry-level position where a junior SEO analytics practice with keyword research, Optimizing images, content Publising. Here, you have to work under other SEO experts and gather practical experience.
- Entry-level (Junior SEO Executive): As an SEO executive, your core responsibility will be Keyword research, Basic On-Page SEO, Basic Off-Page SEO, etc.
- Mid-level (Sr. SEO Executive): After that, you will find out the mid-level SEO position where a practitioner manages social media campaigns, and conducts SEO audits for websites. In this stage of your SEO career, you should have deep knowledge of Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO, etc. You can also choose different strategies to increase organic search performance.
- Advanced level (SEO Manager): The SEO manager is Responsible for strategic Planning, Team Leadership, Client Communication, and Website Performance Monitoring.
- Advanced level (Project Manager): At an advanced level, a Project manager takes a role over the entire SEO team. You also set long-term SEO strategies and maintained connections between other departments like content or marketing. As a project manager, you have to look after- Project Planning, Task Coordination, Quality Assurance, Problem-Solving, and Reporting.
- SEO Specialist or SEO Expert: Finally, you can be a proper SEO expert. In this stage, your core responsibilities will be client hunting, SEO audit, SEO analysis, and core strategy planning. SEO specializes in specific sectors like local SEO, technical SEO, or SEO auditing. In general, SEO experts convert to SEO consultants and freelancers to provide SEO expertise to different clients and industries.
Google SEO Career
As an SEO expert, you should have experience with Google algorithms and Google search engines. To rank websites for the Google search engine is your first work. You must know how Google’s search works.
Furthermore, as an SEO professional, you should have a deep understanding of keyword research, On-Page SEO, Off-Page SEO, content strategies, technical SEO, plugins, SEO Trends and features of Google updates, etc.
Google frequently brings updates to its algorithm which impacts the site ranking, so, you have to be updated always about Google’s algorithm.
Additionally, to be successful with your Google SEO career you have to build a strong skill on – data analysis, interpreting search trends, and effective SEO strategies.
Why Choose SEO as a Career?
The digital marketing sector is one of the promising sectors in Bangladesh. Here are the reasons why you should choose SEO as a career:
- With the rapid growth of businesses, demand for their online presence is increasing. As companies are making an online presence, the demand for SEO experts is high.
- On the other hand, the SEO professional is the highest-paying job in the digital marketing industry.
- You can also work remotely because the nature of SEO service is digital. So, you can serve your company from your home.
- You can start your own business, work for any company, or freelance as you have a lot of opportunities to build a fascinating career in SEO.
- SEO requires 365 days, which means, a marketer needs SEO experts every day to drive traffic to their website, rank on search engines, increase brand awareness, etc.
- You can easily acquire SEO, even a fresher from another industry can be an expert with the help of some courses and training.
SEO Career Future in Bangladesh
The future of the SEO career in Bangladesh is incredibly promising to any other job industry. Nowadays, the IT industry, digital marketing, and online services are expanding their areas in Bangladesh’s economic sector. Here are the reasons why SEO experts in Bangladesh have a good career future.
- Influenced by these trends, business holders are increasing their investment in the online visibility competition.
- This trend is not only for large companies but also for medium and small-size enterprises (SMEs). For those, who are looking for SEO to enter into the vast online economic system.
- Furthermore, Bangladesh is opening more opportunities in the digital marketing field for SEO professionals. With the ongoing development of technology, new posts, and employment are creating for the SEO beginners.
- Besides, SEO can be the most stable career choice in Bangladesh for both tech and non-tech people, especially, those who always stay updated and follow the trends.
SEO Strategy in Bangladesh
When you are working to rank a website in Bangladesh, you have to plan specifically. From competitor analysis to reporting- your entire SEO plan should be to grab traffic from Bangladesh.
International SEO Strategies
When you have to work to rank globally, your keyword research and competitor analysis should be a global perspective. As you need to get visitors all over the world, you have to optimize your website for users in different countries. Hence, on-page, off-page, and link-building is the important part of these sectors.
Local SEO Strategies
Local SEO is the best choice to increase your business by targeting a local audience. It improves your website’s online visibility based on local search trends.
Local SEO is a trendy term in SEO strategy in Bangladesh. You can start a local SEO service by creating a Google Business Profile account including your business information. Hence, Keyword research is the main component where the audience visits your site through specific targeted keywords.
In addition, you have to include your business in the local directory, positive reviews and Google map which will significantly increase your online presence.
E-commerce SEO Strategies
E-commerce SEO is in high demand now. By applying a proper organic SEO strategy, you can rank an online website in search engines. Organic SEO strategies are non-paid methods of website optimization technic. It requires high-quality content to attract audiences organically to your website without spending any money. Organic SEO ensures a sustainable online presence of your website and attracts organic traffic, and a long-term audience without any paid advertising.
If you facing any issues with e-commerce SEO check out my other article- common E-commerce SEO mistakes and how to fix them
However, here are the core components of E-commerce SEO:
Keyword Research
The first step of E-commerce SEO is keyword research. You have to find out high search volume and low-competitive keywords so that you can rank easily. [Find out the top SEO keyword research tools for startups]
Competitor Analysis
After keyword research, you have to go through competitor analysis to find out the strategy and planning gap of your competitors. Then you need to make a detailed content plan based on your competitors’ analysis.
Optimizing Product/Catagory Pages
Now, you have to optimize the product and category pages of your E-commerce website. You need to ensure the proper placement of high-volume keywords in the product title and inside the content. Implement product schema and write a meta description for your product and category pages.
Conversion Rate Optimization (CRO)
You have to optimize your conversion rate to ensure maximum conversion of your leads.
Tips for Top SEO Strategies
Here are some of the top SEO strategies you should follow in your SEO
- The Top SEO Strategies refer to an advanced level SEO practice.
- You have to ensure a mixer of upgraded technology that improves your online visibility and increases organic traffic flow to your site.
- Your SEO strategy should be a combination of natural language processes, long-tail keyword research, voice search optimization processes, and data-driven methodology.
- Additionally, you have to focus on improving your website speed which provides a better user experience.
- Besides this, Silo structure, and schema markup will help to understand your content more effectively. It helps to reach snippets in SERP.
Final Words
In today’s Bangladesh SEO as a career can be a vast potential step for a beginner. With the rapid growth of interested users and the rise of e-commerce platforms, SEO professionals can be the right choice!
Additionally, SEO is a combined opportunity for those who are skilled individuals and have much creativity.
Finally, SEO can be an inspiration for many of those who are innovative and follow the current trends to understand local business needs. It is optimistic that, SEO will provide Bangladesh a successful career path with a vast contribution to the digital marketing economy.
So far, I have tried my best to give you a proper beginner guide to start an SEO career in Bangladesh. However, don’t hesitate to contact me if you need any further help!